The biggest loyalty programs in the DACH region and internationally show in hard numbers just how powerful loyalty programs are – almost every second German pays with a Payback card, roughly 60% of Starbucks' US revenue comes from Rewards members, and around 68% of all Marriott Bonvoy stays worldwide run through member accounts. The common assumption that loyalty programs only pay off for large corporations with big budgets doesn't hold up ...

PlaceAlive Cards is often associated with cafés, bars and events, but it works wherever customers regularly return to purchase products or services.Whether it is a bakery, tattoo studio, beauty salon, yoga studio, retail store or dog groomer, the key is choosing a reward that matches the industry’s pricing and customer behaviour. This article explores practical use cases and reward ideas for different types of businesses ...

PlaceAlive Cards is a digital loyalty card that lives directly in Apple Wallet and Google Wallet – no separate app required for customers or staff. At the heart of the system is the NFC Club Card: a physical card placed at the counter that customers tap with their smartphone to collect stamps. In this article, we explain how the two work together and the practical advantages they bring to everyday operations ...

Whether it’s a busy café on a Saturday morning or a drinks stand at a city festival, every second affects revenue during peak hours. A loyalty system that slows down service will inevitably be skipped, no matter how good the idea behind it may be. Businesses that truly understand hospitality and event operations design customer loyalty to speed up the process – not get in the way ...

Alongside traditional paper stamp cards, businesses now have two digital options: QR-code systems and NFC-based cards. Paper may appear free, but it creates ongoing work and costs whenever cards are lost. QR-code systems solve the problem of lost cards but introduce new friction ...

Most loyalty programs don’t fail because the idea is bad. They fail because they’re designed without the day-to-day reality behind the counter in mind. Four factors make or break them ...